Can’t pass the buck: Boards must take charge of enterprise cybersecurity
A company’s board must be responsible for more than the bottom line.As cyberattacks rage, enterprise cybersecurity must be at the top of their to-do list… Read the full article at: techgenix.com Chief...
View ArticleRevenue Operations and the CMO: Game Changer or Game Over?
Revenue operations makes alignment easier by defining a clear set of accountabilities and actions, then formalizing the elements that expand the potential for alignment to succeed. But many marketing...
View ArticleA Framework for Change | Oracle Marketing Cloud
Makers of Modern Marketing: Kelvin GeeThis installment of the Makers of Modern Marketing series findsus across from Senior Director of Modern Marketing… Read the full article at: blogs.oracle.com...
View ArticleHow Can Retailers Make The Most Of The Tough Trading Environment? – IMRG
Are there any tactics which can be implemented to encourage shopper traffic at a time where shoppers are being a little more frugal? Read the full article at: www.imrg.org Chief Marketing Officer
View ArticleWhat Can You Do If Your Dream Marketing Job Turns Out to Be a Nightmare?
Whether your nightmare job is just a bad dream you can wake up from or an ongoing terror, these tips will help you find a career solution that works. Read the full article at:...
View ArticlePromotional Items For Marketing: Do They Still Spark Interest?
Yes, we live in a digital age. As such, inbound marketing often seems to take precedence when it comes to implementing a marketing plan that works.Social media advertising has…… Read the full article...
View ArticleInfluencer Marketing Is Maturing: Here’s What You Need to Know
Julius, a leading influencer marketing platform, recently published its State of Influencers Report 2019 in coordination with New York public relations and digital marketing agency, Lippe Taylor. Read...
View ArticleArtificial Intelligence & Your Brand, Identify Your Problems
This is the 21st century, and it’s evident that we don’t have to tell you that I mean look around. We wake up to cars that drive themselves, and even reality as we know has become mostly virtual. So...
View Article10 questions to ask marketing automation vendors
You’ve decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra...
View ArticleWhy we’ll see more startups built on platforms like Slack
A year or two ago, the opportunity to build on top of a third party company’s code and customer base was nascent. Now it’s growing. Read the full article at: venturebeat.com Business Operations...
View ArticleWhat is Innovation Management? | Oracle Innovation Management Cloud | Oracle...
Learn how Oracle Innovation Management drives a results-oriented approach to increase ROI on innovation and balance your portfolio. Read the full article at: www.oracle.com Business Operations...
View Article10 Rules of Innovation Management – Part 1: Alignment, Management Support,...
Although there are vast differences between companies, the most successful online innovation management programs all share common themes. We compiled these to create the ’10 Rules of Innovation...
View Article3 journal editors on why collaboration is crucial to solving global issues
A new multidisciplinary open access journal, Global Transitions, publishes findings in health and energy and technology… Read the full article at: www.elsevier.com Business Innovation Consultant
View ArticleUsing social network and semantic analysis to analyze online travel forums...
Forecasting tourism demand has important implications for both policy makers and companies operating in the tourism industry.In this research, we app…… Read the full article at: www.sciencedirect.com...
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Survey: Data-center staffing shortage remains challenging
Building public awareness and achieving workforce diversity will help data-center operators contend with skills shortage, says Uptime Institute. Read the full article at: www.networkworld.com Business...
View ArticleProtecting against Cybersecurity’s Weakest Link: The Human Factor – Cyber...
By Joshua Behar There’s no doubt about it — users pose the greatest danger to cybersecurity in virtually all organizations. As CompTIA’s International Trends in Cybersecurity research concludes, most...
View ArticleValue For Money LMS: Why You Should Find One
Top 6 Reasons To Get A Value For Money LMS!Free eBook: Value for Money LMS: How to Find a Platform that Offers the Best Return on Your Investment… Read the full article at: elearningindustry.com...
View ArticleYour crisis affects customers? Take these 3 steps quickly
Big or small, a crisis in your organization that affects customers needs fast action. Are you ready? … Read the full article at: www.customerexperienceinsight.com Business Consultant
View ArticleAvoid a Costly Trademark ‘War of Words’ With a Strong Trademark. Here’s What...
Your brand means everything to you. Have you protected it with a strong trademark? Here’s what small business owners need to know. Read the full article at: www.inc.com Business Consultant
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